AI Open Platform

B2B platforms tend to explain everything and demonstrate nothing. The design for bilibili's AI Open Platform made the opposite bet — capabilities are shown through example, not enumerated through copy. The homepage separates two distinct offerings, large language models and AI image generation, while maintaining a unified visual language. Each capability is demonstrated rather than described: document summary and tag recognition show immediate utility, while role-playing reveals personality through character-specific dialogue. For the image side, the distinctive thing bilibili actually had was native fluency in anime aesthetics; the design let that be the argument rather than burying it in a feature list.